July 18, 2012, NEW YORK – Philip Pelusi, CEO and founder of Philip Pelusi Salon Group, the turn key salon direct enterprise distinctively noted for manufacturing, developing and nationally distributing hair care brands Tela Beauty Organics, and P2 Professional Products, announced today the launch of Blow Out ULTRA, a sleek smoothing, shine rejuvenating system for professional salon service use only.
ULTRA is a departure from some of the negative effects associated with Brazilian type systems. “My magic formula allows the stylist to personalize the smoothing effect according to client need and desired result – this type of customization establishes a new evolution and standard for texture systems in the salon industry”, says Pelusi.
Philip Pelusi Blow Out Ultra, Sleek Smoothing and Shine Rejuvenating System with Micro Hydro-Charged Pelusi Ceramide Complex (2010), is a plant protein-based formula that smoothes the hair into a longer lasting, straighter configuration without breaking natural hair bonds, as conventional relaxers do.
Blow Out ULTRA is free of Formaldehyde, Formaldehyde Derivatives, Aldeydes, Sulfates, Parabens, and Lye – like all Pelusi salon treatment products. The Allergen Free Fragrance formula does not contain harmful fumes, or unpleasant odors. No ventilation or masks are needed to perform the salon service.
The most impressive feature is the unique timing option within the system. The stylist can control and adjust the smoothing effect for a desired, made to order result. Curl structure can be altered dramatically or retained, while the integrity of the hair is preserved and rejuvenated according to hair type.
Blow Out Ultra is a unique bi-process hybrid system (professional training & certification required), comprised of a proprietary ‘moisture adding’ process (Phase I) followed by a smoothing and rejuvenating process (Phase II).
During Phase I, Blow Out Ultra Texture Boost formulas: (1) Normal Type or (2) Damaged, High Lift or Highlighted Type are combined with Blow Out Ultra Crème to super charge the keratin rearranging process according to selected hair type and desired textured result.
Phase II further defines the smoothing process reinforcing the desired end result for an ultra smooth configuration. Either Tela Beauty Organics or P2 Blow Out Phyto-Keratin Formulas are used to complete this phase.
Take home products have been selected from respective brands in order to continue the effectiveness and promote longevity of the results post treatment.
Smooth Operator, a thermal styling anti-frizz elixir concentrated with Pelusi’s proprietary Tela Beauty Organics USDA Certified Organic Regenerating Blend: Horsetail, Reishi Mushroom, Sprouted Soy, Red Sage and Burdock Root, was specifically chosen as a cornerstone aftercare item between the lines.
The universal quality that Blow Out ULTRA brings between both lines fosters a broader reach with salon professionals. “Our salon-direct community sees that Tela Beauty Organics and P2 Performance X 2 are diverse in their usages and compliment each other. Both deliver solution based performance tools individually, and combined”, concludes Pelusi.
Blow Out ULTRA is available directly and exclusively through Philip Pelusi Salon Group starting August 1st, 2012.
About Philip Pelusi
Pelusi Pelusi is the CEO & Founder of Tela Beauty Organics: the first hair care line to introduce professional organic products bearing USDA Certified Organic and Oregon Tilth approval seals, and P2 Performance X 2 Professional Products – a natural pharmaceutical based product line meeting the stringent requirements of the US Pharmacopeia.
Philip trademarked “A Cut Above The Rest” to coincide with his registered, VOLUMETRIC Haircutting Technique in which he built his empire. The VOLUMETRIC haircut is a healthy, organic approach to preserving and enhancing the quality and integrity of the hair fabric much like his product artistry and use of technology in his signature formulas.
The Philip Pelusi Salon Group represents 12 Philip Pelusi Salons, and 350 staff members generating 400,000 services annually in combination with the magnificent Tela Design Studio – flagship and industry centerpiece for Tela Beauty Organics by Philip Pelusi.
Philip Pelusi is widely recognized for his skincare approach to hair care. Philip’s process begins with emphasis on damage reduction, overall strength, and enhancing the hairs’ natural attributes from within.
Philip is responsible for carving new categories in the beauty industry with his innovative product formulas, advanced education programs, and proprietary, pioneering technologies behind both Tela Beauty Organics and P2 Performance X2 Products.
info: jennifer@telanyc
Philip Pelusi
